Benefits of using PPC in Recruitment Advertising
Budget Control: With Pay Per Click you set your budget to control costs and meet your recruitment needs. You can create a daily or a monthly budget depending on how small or large your recruitment advertising campaigns are. The traditional job postings do not allow you to control your budget as you pay usually for a set period and once your advert expires your advertising stops. With Pay Per Click a job might be filled within 10 days and as soon as this happens you can pause your advert and use your remaining balance next time you want to recruit for your organisation.
Geo-targeting feature: This means that you can set up your ads to be displayed to people in specific areas. You can also choose multiple locations to display your ads if you want to recruit in different locations.
One of the big benefits of choosing specific locations to show your ads is that only geographically relevant candidates will see them. If you choose a specific location for your ads, it will only be shown to people in that location. Thus, making your advertising more effective and cheaper. Also, you will not pay for irrelevant clicks that might come from people who are not in the geographical location for your advertised job. On Google SERPs (Search Engine Result Pages) AdWords will show your job posting ad against any keyword of your choice once you bid high enough for each click. (Please note that you need to have a good CTR (Click Through Rate) to achieve the 1st page position). Fast Pay Per Click will ensure that you achieve a high CTR in order to achieve the 1st page position. In addition, you can also target specific delivery time/day and specify your device preference based on the behaviour of your target market.
Targeted/Relevant Keywords: You will attract the best candidates if you bid for the right keywords. For example, a Recruitment Company might want to bid on “recruitment consultant jobs” and other related keywords. So, the advertising will be highly targeted and cost effective as opposed to hiring via a traditional recruitment agency. Google AdWords will enable you to build your own candidate pool from the candidates that come through to your career advertising page.
Fast Pay Per Click will help you with your recruitment advertising campaigns. We are Google Certified Partner and we will help you to attract, and engage with talented people. We will create effective campaigns for your recruitment advertising. We will help you to write effective ads and will choose the right keywords for your recruitment needs. Contact us today to start saving on your Recruitment Advertising.
Opportunity for one-off campaigns: PPC recruitment advertising can be used seasonally or for one-off campaigns. For example, if you have a major event taking place in your organisation you can attract talents to this event by using the appropriate keywords. If your organisation normally recruits for Pay Per Click Executives, you might advertise the event as “PPC Events”. Therefore, talented PPC individuals will search for these keywords on Google and many of them will become potential candidates for Pay Per Click Executives. In addition, these candidates would probably attend the PPC Events. In addition, you will end up spending less for this event due to the time frame that would be involved.
Niche Keywords: PPC recruitment advertising enables you to use niche keywords that are relevant to your industry even though a large number of people will not be searching for these terms. But those that are searching for them may be relevant potential candidates for your organisation.
Brand Awareness: You can use PPC recruitment advertising module for brand awareness by putting your message online to grab the attention of searchers and in turn drive them to your website. You can also use PPC brand campaign to prevent competitor bids on branded terms. If you bid on your branded terms, your bids will be much lower than your competitors. Also, your quality score will be higher and it will not be possible for your competitors to compete with your braded terms.
It is of importance that you set aside some PPC budget for brand advertising to show up on the search engine result pages when people search for your company’s name. Also, bidding on misspelled version of your company helps you to get exposure and more potential candidates finding your careers website.
Data Tracking & Reporting: The traditional job postings only allow you to see the resumes of those candidates that are interested in your job offers. Whilst Pay Per Click advertising allows you to measure the success of your advertisement and you can see if your job posting is doing well or not. Hence, opportunities to make changes to your ad campaigns, when to make these changes and what are the changes to make.
Pay Per Click advertising allows you to see and analyse the following:
- Impressions: (how many times your ads are clicked)
- Clicks: (how many times people click on your ads)
- Bounce Rate: (the number of visits in which a person leaves your website from the landing page without browsing any further)
- Click Through Rate:(CTR): The ratio of clicks to Impressions
- What were people doing on your websites after leaving your landing page for examples form submissions, email enquiries, sending CVs, online application completion etc.
Fast Pay Per Click will measure, manage and improve the performance of your recruitment advertising. We use a variety of tools to track and report the performance of your recruitment campaigns. We will ensure that our extensive data will be translated into user friendly reports, with real-time data and customised report for your organisation. Fast Pay Per Click captures all the data we need to improve and deliver the best possible (ROI) Return on Investment.