Google Nonprofit Grant
Google Nonprofit Grant is available to more than 20,000 charities worldwide. Google is giving over $100,000 in advertising spend to charitable organizations.
See criteria below:
- Hold valid charity status
- Acknowledge and agree to Google’s required certifications with reference to non discrimination and donation receipt and use.
- Have a live website with quality content.
The following organizations will not qualify for Google Non Profit Grant.
- Governmental entities and organizations
- Hospitals and medical groups
- Childcare centers
- Academic institutions and universities
But philanthropic arms of educational institutions are eligible.
If your ads appear frequently on Google search results, it will raise an awareness of what your charity stands for. In addition, it will translate to more donations and volunteers for your charity.
Limits to budget and bids for Google Nonprofit Grant
With the Google Nonprofit Grants program, there are limits to the bids and budgets in your advertising campaigns. These limits, are automatically implemented at the approval of your account.
What is the budget limit for Google Ad Grant?
All Google Nonprofit Grants are limited to a monthly budget of $10,000 USD, which equates to a daily budget of $329 USD. Also, all Google Grants are limited to a $2.00 USD cost-per-click (CPC) bid
To spend your grant effectively you must use keywords and ads that are specific to your organisation, goals and your website. In addition, your keywords and ads must be relevant in order to improve your Quality Score and reduce advertising costs. Fast Pay Per Click can help your organisation to effectively spend your grant.
We are Google Certified Partner and we can assist you in your Google Ad Grants Application. Contact our Google Partner Team Today!