Bespoke Pay Per Click Training (PPC)

Fast Pay Per Click offers bespoke training for individuals or organisations and businesses that want to take Pay Per Click Training in house.   We are Google Certified Partner and our trainers are certified trainers with Google certifications.

We work on a daily basis on PPC projects, hence we have years of practical experience with the latest techniques to deliver to you or your organisation a comprehensive Google AdWords training.

 Our Pay Per Click – PPC Training :

Pay Per Click – Google AdWords Introduction – Intermediate

Price: £375 per person (No VAT)

Course Objectives

 Writing effective and compelling ad copy that gets result

• Understand Google AdWords terminologies and Google AdWords auction
• Understand the importance of keyword research
• Target the right audience
• Enhance your ads to increase visibility and reach
• Setup basic Google conversion tracking

Who Should Attend our Pay Per Click Training?

This course is ideal for those looking to set up PPC campaigns but do not know where to start.  Or anyone that needs clarification regarding an existing campaign/s.  It will also be beneficial to online marketers, marketing consultants, business owners, entrepreneurs, PPC specialists/consultants and marketing professionals.

 Course Overview

Introduction to Google AdWords Pay Per Click Advertising

• What is PPC?  Google AdWords Opportunities, risks and rewards
• PPC vs SEO

 Campaign Structure/Organisation

• Account level settings
• Account Structure

Writing Effective Ad Copy

• Learn the rules of Google AdWords writing
• Creating Text and Search Ads
• Test your Ads and select the best landing pages for your keywords
• Rules and Google Best Practices
• Understanding Quality Score
• Bidding Strategies

Using Ad Extensions

• Sitelinks
• Call Extensions
• Location Extensions etc.

Keyword Research

• Using the right keywords
• Keyword Match Types
• Negative Keywords

Conversion Tracking

• Linking Account with Google Analytics
• Conversion Tracking
• Google Key Performance Indicators (KPIs)
• Monitoring & Launching Your Campaign

Pay Per Click – Advanced Google AdWords

Price: £375 per person (No VAT)

Course Objectives

•  Understanding and using data to improve your ads
• Improve your keyword analysis to improve your ad copy
• Recognise the importance of using landing pages in campaigns
• Use bid management tools and reporting techniques to maximise Return on Investment (ROI)
• Improve your ads to boost visibility and reach
• Automate campaigns to save time and money
• Advanced targeting strategies

Who Should Attend our Pay Per Click Training?

It will also be beneficial to online marketers, marketing consultants, business owners, entrepreneurs, PPC specialists/consultants and marketing professionals.

 Course Overview

• Advanced Campaign Creation and Management
• Advanced Keyword Research
• Campaign Creation and Management
• Understanding and using data to improve your ads
• Advanced Match types
• Advanced Columns in AdWords

Optimisation for Google AdWords – Pay Per Click Consultants

• Google AdWords Editor (Saving time with the Editor)
• Google AdWords KPIs
• Ad Scheduling
• Working with Filters
• Targeting Mobile and Tablet
• Setting Automated Rules
• Excel Formulas

Google Shopping Ads

• Introduction to Google Shopping
• Benefits of Google Shopping Ads
• How Shopping Campaigns and Shopping Ads work
• Google Shopping Optimisation

Remarketing Strategies

• Google Display Network
• Setting up remarketing
• Targeting audience who is already interested in your product or service

Reporting and Metrics

• Conversion Tracking and Optimisation
• Targeting and bidding options
• Brand Management/Segmenting your campaigns
• Targeting strategies

Contact us today for your Pay Per Click Training

**All attendees will receive certificate, course material and 2 months post course support